Before starting research, Allison and I dreamt of what this rebrand could look like. We walked about with three great words, a tagline, and tons of inspiration! She described her ideal brand as “classic and natural, yet modern” while also finding that she loves to capture the little moments because it’s the little things that bring people together. I created an emblem that is minimalistic yet still has a little something special to it. I included some of the different concept proposals through the process of this project.